Tuesday, February 24, 2009

Strategic Partner: Byway Productions: Brings Eco-Friendly to Aids Assistance Program Gala

CAL-Green Pages Strategic Partner: Byway Entertainment brings Eco-Friendly elements to annual Gala for the Aids Assistance Program.

AIDS Assistance Program’s annual Evening Under the Stars benefit gala will count itself among one of the top green events in the Coachella Valley due to a major effort to make the event more eco-friendly. The emphasis on reducing waste and using recycled materials is being spearheaded by Richard Byford of Byway Events & Entertainment Inc., who has produced the event for the past nine years. Evening Under the Stars, now in its sixteenth year, is A.A.P.’s major benefit fundraiser, and will take place on Saturday, April 25, on the green of the O’Donnell Golf Club in Palm Springs.

“We’re very supportive of Richard’s efforts to make Evening Under the Stars more green,” said Steve Pougnet, Mayor of Palm Springs. “If you think about it, with a thousand people having dinner and enjoying the wonderful entertainment outside, it makes a big impact on the local environment. I’m really pleased with how Richard has incorporated so many sustainable aspects into the events he produces, and I think that his efforts with so many local vendors and event companies will encourage them to make all of their events more sustainable.”

For the past two years, Byford has been working to ‘green up’ the events he produces after reading that the special events industry was ranked as the second most wasteful industry in the country. In his contracts with local event supplier and vendors, he consistently chooses options that reduce the environmental impact of his events and the overall carbon footprint.

“There are so many green things that we can do in our every day lives that just make common sense,” said Richard Byford. “Simple things that really do not cost any more or take more time. Recycle, reuse & reduce – we all know the mantra, but I produce large events with lots of potential impact, so I’m working to take this to the next level and convince my vendors that going green is not only the way of the future, but crucial to our survival on the planet.”

For Evening Under the Stars, Byford has included the following green components:

Culligan Water is sponsoring a portable water filtration system to supply all of the drinking water for the tables, eliminating the need for the more than 4,000 water bottles that were used at last year’s event.

Palm Springs Disposal Services, one of the City of Palm Springs’ major partners on the Mayor’s Path to Sustainability, will be supplying dumpsters and receptacles to recycle all plastic, glass, paper, cardboard and food waste.

Classic Party Rentals, a longtime sponsor of Evening Under the Stars and friend of A.A.P., will be providing all of the equipment for the event. Classic is committed to developing and implementing comprehensive recycling, energy and water efficiency, sustainable purchasing, and waste disposal programs. Wherever possible, Byford will be using sustainable rental items from Classic.

Burrtec Waste and Recycling Services is supplying solar-powered executive-style bathrooms for guests at the event.

Invitation and programs will not only be printed on recycled paper with soy-based inks, but also only 500 programs will be printed – approximately 1 per couple.

Just like at last year’s event, centerpieces for the tables will be a decorative table number printed on recycled card stock, rather than flowers and holders that can only be used once.

Power needs for the event will be provided by bio-diesel generators that will help reduce the event’s carbon footprint.

The linens and cloth napkins to be used are made of durable fabric with a longer life, and they will be laundered with eco-friendly chemicals.

All food waste will be collected and shipped to Bio-Mass in Thermal for composting.

Wherever possible, Energy Star light bulbs and LED units will be used for d├ęcor, as well as production lighting to reduce the amount of power consumed.

This year’s Evening Under the Stars features a Motown theme with emcee Della Reese, famed actress and Motown vocalist, and headliner Mary Wilson of The Supremes. This year’s honorees include Craig Simrell and Mark Greganti, Tami Low, The Bottom Line Magazine, and Jay Horwitz.

Tickets for Evening Under the Stars are $395 per person and can be purchased by contacting the AIDS Assistance Program at 760/325-8481. Program ads may be reserved/purchased by calling Raymond Smith at 760-778-4536. For more information about Byway Events & Entertainment Inc., please contact Richard Byford at 760-320-9054 or richard@bywayentertainment.com.

Since its founding in 1991, the AIDS Assistance Program of Palm Springs remains dedicated to providing comfort and support to improve the quality of the lives of those surviving HIV/AIDS. Initiated by a small group of concerned citizens, led by the late Gloria Greene and Jeannette Rockefeller, AAP provided meals to members of the community with low incomes and suffering with HIV/AIDS. Since then, the AIDS Assistance Program's client roster has grown from approximately 20 to 530 people. For more information please contact the AIDS Assistance Program at 760/325-8481.

Thursday, February 12, 2009

CAL-Green Pages, Marketing Director, Being Inducted to Events Hall of Fame!

Bob Estrin, Marketing Director at the CAL-Green Pages, has been selected as a 2009 recipient of “The Event Industry Hall of Fame Award. Mr. Estrin will join a handful of luminaries who have achieved this recognition for their lifetime achievements in the field of Special Events. This prestigious award will be presented by Event Solutions Magazine.

Mr. Estrin was selected for this top honor by a committee of peers who have already been admitted to the Hall of Fame. The award presentation and ceremony will take place during The Catie/Spotlight Gala Awards to be held during The CaterSource /Event Solutions Conference in Las Vegas NV February 22-26, 2009.

Please join us in congratulating Bob and his family for his many years of dedication to the advancement of the art and science of Special Events.

Tuesday, February 10, 2009

Our Next Audit!! Good Gracious!

We (CAL-GreenPages) performed our next audit this past January. Bob Estrin, Marketing Director, had the opportunity to visit with Pauline Parry at Good Gracious! Here's his report!!!

Good Gracious! was started in 1988 by Pauline Parry , within a year they moved from a home based operation to a full fledged commercial kitchen and have been growing ever since then. They are currently based in the Pico / Fairfax area in a building they renovated on Pico. The full time staff of 27 works out of a highly efficient space with, offices, conference/tasting room, warehouse and full commercial kitchen all in one building.

Pauline outlined to me the business philosophy and practices that make Good Gracious! the stand out company they are. The catch phrase that defines their business is “It’s all about Food, Fun and Love “. Having had the opportunity to sample their food at numerous association events and client projects over the years it is an accurate description of how they do things. While many businesses’s try to get to the cutting edge Good Gracious! , is the leading edge in Buffet design and food presentation.

The main focuses of the business are Catering, Event Design and Coordination, and Wedding planning. While they offer Green options to all their clients, they do so with out being aggressive about it. Even if clients don’t opt for Green the daily operating process of Good Gracious! make a portion of all their events green.

Good Gracious! Green Practices:
· Shop Local Certified Farmers markets for herbs and Vegetables
· Use local in season whenever possible
· Sort and recycle all waste
· Paper
· Cardboard
· Metal
· Cooking Oil
· Left over food at kitchen is available for staff to take home
· Excess food at Events is donated to local agencies for distribution
· Electronic communications as much as possible with clients and Vendors
· In house inventory of unique serving pieces that is reused
· Composting of food waste when possible

The staff of Good Gracious! Participates in many educational events each year. The Green message is always present in these presentations. Good Gracious has found that Green practices also make economic sense in the highly competitive Southern California catering market.

They are very deserving of a three leaf rating.

CAL-GreenPages helps publicize it's members! Green Lab Designs

The California Green Pages helps publicize it's members! Green Lab Designs just sent out their latest newsletter. Remember, patron Green Business.

Monday, February 2, 2009

CAL-Green Pages is now on Twitter!

We're on Twitter! Follow Us! Let's Green the Special Events & Meetings Industry!
Our call sign: CALGreenPages

We you on the Tweet!